At the beginning of 2020, we came together from different sources and were determined to make a product that would be a force for change in the Icelandic insurance market.

Our product provides the same protection as known on the Icelandic market, but you can influence the price by improving your driving style. The better driver you are, the less likely you are to get into an accident and we want you to enjoy the benefits of that with a lower price. This also works the other way around, if you're a bad driver, your price goes up. The app is therefore the core of our service and those who do not use the app, pay a higher price.

We always calculate the price on an annual basis, but you pay monthly based on each month's driving score - and no, you don't pay interest for paying monthly like with other companies. You get a chance to improve your driving score every month! Most people are steadily improving their driving scores over time.

This is the core of our philosophy, we lower the price together 🙌